By Seth November 20, 2009 - 10:34pm
In the 1960's, Ford was resurrected to a position of dominance. Its return was fueled by new focus on the emerging youth market, the baby boomers. The core of the appeal was auto racing and the 24 Hours of Le Mans was the ultimate goal.
Today I find myself in the middle of another resurrection of the Ford brand. Once again it is being directed at an emerging youth market. However this time the strategy is built on speed of communication in place speed of vehicles.
By Seth November 13, 2009 - 5:49pm
By Seth November 8, 2009 - 7:54am
By Seth November 5, 2009 - 2:08pm
By Seth November 3, 2009 - 7:21am
"That's why I keep that old shotgun an arm's length away
In case it all gets too much and I don't want to play
It's hard to keep on complaining about the shit of it all
With that old shotgun leaning up there on the wall."
The JLT Mission - All Smiles
Twice now, I have set out on FiestaMovement adventures expecting to find one outcome only to stumble upon something much grander. First it was the trip across the US that was billed as a snowboarding fueled adventure and ended up opening my eyes to the grandeur of my homeland and the love of my life. This time I eyed a simple weekend of filming with friends and found an appreciation for the lands of my childhood and the simple slivers of life.
This is the story of how it came to be.
