In the 1960's, Ford was resurrected to a position of dominance. Its return was fueled by new focus on the emerging youth market, the baby boomers. The core of the appeal was auto racing and the 24 Hours of Le Mans was the ultimate goal.

Today I find myself in the middle of another resurrection of the Ford brand. Once again it is being directed at an emerging youth market. However this time the strategy is built on speed of communication in place speed of vehicles.

As we approach the finale of the FiestaMovement, I decided to do one last mission that combined the old with the new. The 24 Hours of NorMans is a free form adventure for the everyday normal person. It offers an excuse to have a roadtrip simply for the sake of having a roadtrip. The only stipulation is that you spend 24 hours essentially in and around your car.

Tomorrow at 5pm Eastern, participants will leave their homes and chart their own course. They will communicate their adventures in real time as they go. There is no winner in this. It is simply an opportunity to create adventure out of seemingly nothing. The hashtag will be #NorMans. Have fun.

Note: there may only be two participants in this inaugural event, BrooklynHilary and Fiestavus.